Animated gifs and embedded videos will get your subscribers’ attention. Use them to punch up points of emphasis within your message.
Countdown Timers
Countdown timers are a good scarcity tool. What’s that? You need make your visitors feel that the offer will run out if they don’t act within your specified time frame.
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Interactive Elements
Imagine having your subscribers answer a poll or Q&A right inside the email campaign, without having to load another page. Interactive email marketing tools help increase audience engagement and action.
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