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Website & Funnel (Re)Build
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Summary of the Four Pillars to Website & Funnel (Re)Build
Webinar Pillar - Q&A
What we covered during the training
First Pillar - Administration, Planning & Discovery
Look at existing setup, technical aspects, code review, speed, and indexing issues 5 Site Audit, may include SEO Audit
What works, what doesn't
Things in the tech world change constantly - this is what trips people up.
They learn how something works; then the software developers change it up.
Make sure you have a fabulous online presence, know who your competitors are and just know what your website is for.
Second Pillar - Website or Funnel Design & Development
The second pillar we covered was the discussion of website design and build. We looked at knowing and setting up your budget and what to consider. By looking at your competitor sites, you can examine various layouts, design styles and site structures to create your site. And if you use tools like simplifyingtheweb.com, there are hundreds of templates you can choose from and get started immediately. Now don't forget your website copy. You want to be able to speak directly to your target audience and touch on the pain points they need solutions for. So all you need to get started is your logo, colour brand, text copy, images and a chosen template.
Third Pillar - Updates and Maintenance, Security and Backups
- VERY IMPORTANT!! It is critical to ensure your site is on an excellent hosting platform that provides security through SSL and Firewall services, along with daily backups and if needed plugins, themes and core file updates. Choosing simplifyingtheweb.com, you can leave all that to us. Our developers have the system running 24/7 with backups and security on top-notch Amazon Web Servers (AWS).
Pillar 4 - Ongoing Promotion and Marketing
Looking at Mind Map to build out marketing research and ideas.
See all that is involved; all the nodes pointing towards the left cover much of the marketing setup you could use to generate leads, sales and testing through conversion key indicators.
Website promotion is an ongoing job to keep your site in good standards with Google and your audience; you need to keep your content fresh, relevant, authoritative and engaging.
Check out an affordable website builder, great for beginning entrepreneurs, DIY or done-for-you options. Sign up for a demo.
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